Our Team
Meet the team guiding this initiative with scientific rigor, equity, and a commitment to making subclinical digital mental health tools accessible to all
Co-Founder & Executive Director
Greta McAnany
Greta is a public health entrepreneur focused on youth mental health through media and tech. A former award-winning filmmaker, she brings over a decade of experience in youth care, blending storytelling, product, and civic leadership.
As CEO and co-founder of Blue Fever—a mental health AI companion for Gen Z/Alpha—she's supported 3M+ youth, earning recognition from RockHealth, Forbes, and Apple.
A 2024 RockHealth Innovator and Pivotal Ventures grantee, Greta advises on youth trust, safety, and data privacy policy in California and New Mexico. Her work appears in TechCrunch, CBS, NBC, Nylon, and Masters of Scale.
Co-Founder & Executive Producer
Dani Bicknell
Dani is an author, educator, and cross-sector collaborator dedicated to bringing clarity, integrity, and cohesion to the digital mental health ecosystem. With more than a decade of experience across sectors, she has designed accelerator programs, frameworks, and research initiatives for UNESCO, UC Berkeley, global NGOs, large tech companies, and early-stage social impact ventures worldwide.
During the pandemic, Dani led accelerator and funder research that surfaced a defining insight: meaningful innovation emerges when founders, funders, and system enablers align around evidence, equity, and lived experience.
Dani co-founded MCert to establish the non-partisan Quality Standards that foster Systemic Trust, unlock responsible innovation, and benefit everyone seeking clarity in this complex market.
Collaboration
Our Partners
Meet the cross-sector partners who help advance MCert's commitment to clarity, rigor, and Systemic Trust across the digital mental health ecosystem
Science Partner
FitMinded™
Jen Huberty
Fit Minded is a strategic applied science firm founded by Dr. Jen Huberty, former Head of Science at Calm. The firm partners with digital health, femtech, and food-as-medicine innovators to design, validate, and communicate the science behind their products, strengthening credibility, accelerating growth, and advancing evidence-based innovation. With 250 clients and 50 peer-reviewed publications, FitMinded is redefining how evidence drives both innovation and business success.
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Business Strategy Partner
Return on Vision Consulting
Annette Fellows
CEO of Return on Vision Consulting, Annette helps C-Suite leaders in healthcare, financial services, and startups translate their visions into measurable results. She brings broad perspective across strategy, sales, marketing, finance, technology, and operations from her time at UnitedHealth Group and Carlson Marketing Worldwide. Annette is Board Chair of the Foundation for Social Connection.
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Our Advisors
A growing network of cross-sector experts guiding MCert's work with scientific rigor, lived experience, and strategic insight
Community Strategy Advisor
Lisa Walker
Innovating Impact LLC
Principal of Innovating Impact LLC, Lisa works with social impact organizations to drive meaningful outcomes across inclusive co-design, strategic planning, and youth mental health. With twenty years of experience in adolescent health and digital innovation, she previously served as VP of Digital Impact at Peer Health Exchange, where she led the development of selfsea, a youth co-designed digital mental health product.
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Research Advisor
Kelsey McAlister, PhD, MS
FitMinded
A dedicated health behavior scientist, Kelsey applies scientific knowledge to drive strategic advancements in the health industry. She has a strong background in public health, physical and mental health, and youth behaviors and development. Passionate about leveraging scientific research to generate actionable insights, she designs and conducts research studies to evaluate health interventions, effectively communicating findings to stakeholders through reports, publications, and presentations — translating research into practical, scalable solutions.
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Communications & Strategy Advisor
Megan Cornish, LICSW
Megan is a licensed clinical social worker turned strategist who builds and scales ethical mental health brands. After years in clinical work, she saw how easily profit can eclipse ethics — and decided to do something about it. She now leads communications and strategy for companies that want to grow without compromising integrity, with a focus on positioning, messaging, and brand systems that center clinician experience while driving measurable business outcomes. Her work spans leadership consulting, brand strategy, and communications for high-growth organizations in behavioral health and health tech.
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